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Social Media Metrics: Followers, Comments, Engagement Rate, and Video Views Explained

Social Media Metrics: Followers, Comments, Engagement Rate, and Video Views Explained

Social Media Metrics: Followers, Comments, Engagement Rate, and Video Views ExplainedValdi Venter
Published on: 21/08/2026

Learn how to measure social media followers, comments, post engagement rate, and video views to understand audience growth, interaction, and content performance.

Social media metricsSocial media marketing metricsFollower growthSocial Media FollowersFollower Growth RateSocial media followers calculationSocial media commentsComments per postComment ratePost Engagement RateEngagement RateSocial media engagementVideo View RateVideo marketing metricsSocial media audience growthSocial media audience engagementSocial media performanceSocial media analyticsContent performanceContent engagementAudience engagementFacebook metricsInstagram metricsLinkedIn metricsTikTok metricsYouTube metricsDigital marketing metricsMarketing performanceMarketing measurementSocial media dashboardSmall business social mediaSmall business marketingSouth African small businessSME marketingBizPro Resources